EDITING, PROOFING
+ FORMATTING
Are you a detail orientated person? Do error jump our at you from a page? (Yes, those errors were made on purpose!)
Or maybe you’re time-poor, and just happier passing a task onto someone who can spot mistakes from a mile away?
Maybe you’re hustling as a solopreneur or small business owner, or part of an on-the-go marketing team in a large corporation, and need someone to give your content a once-over? One of the Unmaze Online team can cover the editing, proofing and/or formatting aspect of your business, so you can get back to the big picture tasks.
We offer these services to help your brand (whether that's your personal brand or your business), come across as professional and credible to your audience, while keeping consistency across various mediums. We’re skilled at sticking to brand guidelines for corporate companies, or if you’re on the smaller scale, just tell us the look and feel you’re going for and we’ll tailor our approach.
Some editing companies use such '‘proper English” that it makes content feel really stuffy (think Victorian-era), or they cover all areas of the copyediting/proofreading/formatting universe. But here at Unmaze Online, we’d rather stick to the areas we work best in. It’s quicker for you, and more fun for us!
These are our areas of expertise:
+ Websites
+ Online advertising
+ Print advertising
+ Promotional material
+ Point of sale
+ Catalogues
+ Brochures
+ Flyers
+ Cover letters
+ Resumes
+ Social media posts
+ Email newsletters
+ Blogs
+ Forms
+ Manuals
Editing is the element of keeping your readers reading! It’s about clarifying text by correcting sentence structure, improving flow, and polishing the style to keep consistency throughout; delivering a more engaging message.
1
EDITING
Checking:
+ Tone
+ Continuity
+ Tense
+ Repetition
+ Structure
Proofing is carefully reviewing and amending spelling, punctuation and grammatical errors, so you can be confident knowing that you’ll end up with professional looking content; both online and in print.
2
PROOFING
Checking:
+ Spelling (British vs American)
+ Grammar
+ Punctuation
+ Capitalisation
+ Heading consistency
+ Font style & size consistency
+ Word, line & paragraph spacing
+ Page run-ons
+ Contents page matching
+ Numbered lists
+ Page number matching
+ Header & footer consistency
+ Contact details
+ Chart, table & diagram captions
+ Hyperlinks
Formatting is an art! It’s the part where copy gets arranged to enhance its visual appeal, help with organisation, and increase readability; no matter what the product, service or industry - it’s important to keep readers on the page.
3
FORMATTING
Checking:
+ Text alignment
+ Headings
+ Contents table
+ Header & footer placement
+ Bullet point & numbered lists
+ Tables
+ Captions
+ Text boxes
There are a number of ways we can work depending on your situation:
Collaborating via Google Docs
Directly through your websites Content Management System
Hand written, scanned and emailed through so you can make the final amends (sounds old school, but it works for some people)