Should you use AI to edit, proof and format your work?

Today, we're diving into the wild world of AI, and why you might want to think twice before letting those digital spellcheckers and grammar bots take the reins of your next precious project.

Look, we humans have been crafting language since the dawn of time, so we know the ins and outs, the quirks, and the nuances that make writing truly jump off the page. While AI might be getting smarter every day, it still can't quite capture that human element. It's like asking a robot to tell a joke — it might get the punchline right, but it'll never quite nail the delivery — the most important part.

And what about context? Words aren't just words, they're part of a bigger picture, a story waiting to be told. AI tends to struggle with grasping the subtleties of tone and context, which can lead to some seriously awkward auto-corrections! Imagine wanting to write a fun advertising campaign for your business, but ending up with something that reads more like a legal disclaimer. Or what if you need a professional sales proposal to land that important deal, only to have it end up sounding like something a child wrote. There’s no denying that certain prompts will get you the outcome you’re after, but unless you use the right prompt in the right circumstance, the process will just leave you feeling frustrated and wishing you had a spark of human creativity to boost your work.

AI might be able to catch a misspelled word or a misplaced comma here or there, but when it comes to uncovering that killer headline or crafting the perfect turn of phrase, there’s often something missing. Why, you ask? Because creativity, my friend, can't be coded! When it comes to tailoring your content to your unique audience, using AI is a bit like trying to fit a square peg into a round hole. It can’t capture your brands unique tone of voice while tailoring content towards your target demographic — when it comes to this, no amount of algorithms can replicate the magic of a real life human. And considering your company’s voice plays a key role in helping set your content apart from your competitors, it’s essential that it comes across as authentically as possible.

So there you have it. While AI might be a handy tool for a first draft, it's definitely no replacement for good old-fashioned human engagement. So next time you're tempted to let an AI programme work its magic, remember: your words deserve a touch of emotional intelligence, not just flawless spelling.